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Servitization Series, 3 Episode webinar series: Coming up next: Episode 2 – Building the Value PropositionHow do manufacturers turn customer insight into a compelling value proposition that drives growth and transformation?In this session, Iain McKechnie from the Advanced Services Group and Alec Anderson from Koolmill guide you through the essential stages of business model innovation and explore how leading manufacturers are building service-led business models that create real customer value. Drawing on live examples from Koolmill’s innovation journey, they’ll show how empathy mapping and the voice of the customer can reveal new opportunities, how to shape those insights into a business model blueprint and how to demonstrate them through practical pilots.This webinar takes you inside the process of building the value proposition, bridging the gap between understanding customer needs and designing commercially viable, service-led business models that deliver real value and business impact.How to register (if you haven't already done so): Use the green 'Join the Event' button on the right-hand side on this page and fill in the form - and you're in! If you are already registered, use the top menu on this page to navigate the platform.----------------------------------------------------------------------------------✨ This is Episode 1 of the Servitization Series. Below is a brief description of the episodes coming up. If you wish to register for those, simply add those to your agenda in 'sessions':Episode 2 – Building the Value Proposition (12 Nov 2025)Servitization requires more than good intentions — it begins with a compelling value proposition that balances opportunity with risk. In this episode, we explore how firms can craft service-led offerings that resonate with customers while addressing uncertainties in execution, investment, and long-term delivery. We show how assessing and mitigating risks early on lays the foundation for sustainable business model innovation.Episode 3 – The Maturity Journey (28 Jan 2026)Not all organizations are at the same stage in their servitization journey. In this episode, we unpack the different maturity levels industrial firms pass through as they evolve from product-centric to service- and outcome-based models. You’ll gain insight into the challenges and enablers at each stage, and how firms can accelerate progress towards higher-value, customer-centric services.

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