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Copperberg Select Virtual Academy: Driving Aftermarket & Service ExcellenceDate: Thursday, 19 February 2026Duration: 90 minutes (10:00–11:30 CET)The aftermarket is no longer just a support function — it’s a growth engine.In this Copperberg Select Virtual Academy, we explore how leading organisations transform their service business through innovative models, customer-centric strategies, and intelligent technologies that unlock new value.This session brings together three perspectives — two industrial standpoints and one technology-focused lens — to provide a holistic view of what truly drives aftermarket and service excellence in 2026.------------------------------------------------------------------------Session 1: Driving Service Transformation: Challenges, Opportunities and What’s NextField service is shifting fast — from reactive support to a key engine of value. This discussion explores what’s really driving transformation today: changing customer expectations, AI’s impact on the frontline, and the growing pressure on teams to do more with less.We’ll look at what’s working, where organisations are still stuck, and the capabilities leaders need to build now — plus the trends and opportunities most likely to shape the next 2–3 years.Mike Hughes, Global Service Director, Peak ScientificSession 2: The Aftermarket Squeeze: How Leading OEMs Empower Their Distributors to Win OnlineAftermarket is no longer a support function: it’s the profit engine that funds service excellence. Yet OEMs’ margins are being squeezed. Discover the 5-steps path to online excellence, and the key questions that move you from “where to buy” to “click to buy”, illustrated with real examples from Mirakl customers already seeing results.Kamal Kirpalani, CRO B2B Commerce, MiraklSession 3: When Service Becomes Strategy: Driving Growth Through Uptime, Data, and OutcomesAs aftermarket and service organisations mature, service is no longer just about fixing problems — it is becoming a core driver of growth, resilience, and differentiation. This session explores how leading companies are moving beyond break-fix models to monetise uptime, responsiveness, and outcomes.We will explore:How uptime and faster response rates translate into commercial valueWhat a connected installed base changes in terms of customer expectationsHow data and insight can be turned into practical service outcomesThe role of sustainability in modern service-led business modelsWhere organisations are succeeding — and where they still struggleMartin Brady, Service Director – UK, Ireland and Developing Markets, Swegon Ltd💡 Why AttendExplore the three major forces defining aftermarket and service excellence in 2026Understand how customer expectations and service models are evolvingLearn how digital intelligence is reshaping productivity, profitability, and customer outcomesGain strategic insight into building a modern, resilient, and value-driven service organisation---------------------------------------------------------------------------------How to register (if you haven't already done so):Use the green 'Join the Event' button on the right-hand side on this page and fill in the form - and you're in!If you are already registered, use the top menu on this page to navigate the platform.

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