Copperberg Select: Driving Aftermarket & Service Excellence
Copperberg Select Virtual Academy: Driving Aftermarket & Service Excellence
Date: Thursday, 19 February 2026
Duration: 90 minutes (10:00–11:30 CET)
The aftermarket is no longer just a support function — it’s a growth engine.
In this Copperberg Select Virtual Academy, we explore how leading organisations transform their service business through innovative models, customer-centric strategies, and intelligent technologies that unlock new value.
This session brings together three perspectives — two industrial standpoints and one technology-focused lens — to provide a holistic view of what truly drives aftermarket and service excellence in 2026.
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Session 1: Driving Service Transformation: Challenges, Opportunities and What’s Next
Field service is shifting fast — from reactive support to a key engine of value. This discussion explores what’s really driving transformation today: changing customer expectations, AI’s impact on the frontline, and the growing pressure on teams to do more with less.
We’ll look at what’s working, where organisations are still stuck, and the capabilities leaders need to build now — plus the trends and opportunities most likely to shape the next 2–3 years.
Mike Hughes, Global Service Director, Peak Scientific
Session 2: The Aftermarket Squeeze: How Leading OEMs Empower Their Distributors to Win Online
Aftermarket is no longer a support function: it’s the profit engine that funds service excellence. Yet OEMs’ margins are being squeezed. Discover the 5-steps path to online excellence, and the key questions that move you from “where to buy” to “click to buy”, illustrated with real examples from Mirakl customers already seeing results.
Kamal Kirpalani, CRO B2B Commerce, Mirakl
Session 3: When Service Becomes Strategy: Driving Growth Through Uptime, Data, and Outcomes
As aftermarket and service organisations mature, service is no longer just about fixing problems — it is becoming a core driver of growth, resilience, and differentiation. This session explores how leading companies are moving beyond break-fix models to monetise uptime, responsiveness, and outcomes.
We will explore:
- How uptime and faster response rates translate into commercial value
- What a connected installed base changes in terms of customer expectations
- How data and insight can be turned into practical service outcomes
- The role of sustainability in modern service-led business models
- Where organisations are succeeding — and where they still struggle
Martin Brady, Service Director – UK, Ireland and Developing Markets, Swegon Ltd
💡 Why Attend
- Explore the three major forces defining aftermarket and service excellence in 2026
- Understand how customer expectations and service models are evolving
- Learn how digital intelligence is reshaping productivity, profitability, and customer outcomes
- Gain strategic insight into building a modern, resilient, and value-driven service organisation
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